NEWS

Products

  • NEW The ASSORT Guide to Humidity-Proof Hair This Summer

    8/15/2026

    Summer in Tokyo brings incredible energy, and unmatched humidity. High moisture levels in the air cause the hair shaft to swell unevenly, often turning soft waves into unwanted frizz. Choosing the right anti-frizz treatment depends heavily on your hair history. Here is how the top salon solutions stack up for different hair profiles. 1. Japanese Hair Straightening: The Ultimate Permanent Shield Best For: Unprocessed, naturally thick, coarse, or stubbornly frizzy hair that hasn’t been bleached. Why It Works: By permanently realigning the internal bonds of your hair, Japanese Hair Straightening heat-seals the hair flat. Humidity physically cannot cause the strands to swell or wave, giving you pin-straight, glossy hair that …

  • The Purple Spectrum: Finding Your Perfect Toning Shampoo Match

    6/05/2026

    When you invest in a stunning blonde, silver, or lightened balayage, the clock immediately starts ticking against brassiness. Yellow and warm undertones inevitably creep back into the picture as your salon color ages. Fortunately, purple toning shampoos are the perfect home-care defense. At our location, we offer three powerhouse formulas, each tailored to different hair goals, textures, thickness, and color histories: Qualucia Purple Color Shampoo by Fiole, Olaplex No. 4P Blonde Enhancer Toning Shampoo, and Somarca Purple Color Shampoo. Because “one size fits all” definitely doesn’t apply to hair care, here is a breakdown to help you find your perfect match. 1. Fiole Qualucia Purple Color Shampoo The High-Pigment Powerhouse …

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