NEWS

TOKYO

  • 👠The Devil Wears Prada 2 Cast Hairstyles: How to Get the Runway Look at Assort Tokyo ✨

    5/11/2026

                                                                                       The highly anticipated release of The Devil Wears Prada 2 has reignited the world’s obsession with the high-fashion hair of Miranda Priestly, Andy Sachs, and Emily Charlton. While the original film gave us iconic looks of the 2000s, the sequel modernizes these powerful styles for a new era. If you’re in Tokyo and ready to trade your “lumpy blue sweater” for a look that screams Runway executive, here is …

  • The Platinum Edit: From Every Day to Ethereal at Assort Tokyo

    5/08/2026

    There is a reason the platinum blonde transformation remains the ultimate hair “flex” at Assort Tokyo. It isn’t just a color change; it’s a total shift in energy. Whether you’re aiming for a cool Nordic ice, a creamy champagne, or a futuristic silver, our stylists specialize in the “Juunin Toiro” (ten people, ten colors) philosophy—ensuring your blonde is as unique as you are. However, as anyone who has sat in a stylist’s chair for six hours knows, the road to “Ice Queen” or “Platinum King” status is paved with patience, purple shampoo, and expert science. 1. The Reality Check: It’s a Journey, Not a Jump Unless you’re starting with natural …

  • The Assort Hair Philosophy: Why We Say “No” to the Perm-Bleach Combo

    5/03/2026

    At Assort, we love a hair transformation as much as anyone, but there is one line we simply won’t cross: mixing bleach and perms. While it might be tempting to chase both texture and a lighter shade, the chemical reality is a recipe for disaster.   😱 The Science of “Over-Processing” 😱 Both perming and bleaching are intense chemical processes that alter the internal structure of your hair: Bleaching Perming Bleaching dissolves and removes your natural pigment by opening the cuticle and breaking down the hair’s protein bonds. This step is necessary for those wanting a unique color design or tone lighter than their natural hair or currently dyed hair. …

  • Love is in the (Hair) at Assort Tokyo! 💇‍♀️💇‍♂️

    5/02/2026

    There is something so special about a salon date. 💕 Whether you’re looking to match your energy or completely reinvent yourselves, we love being the backdrop for your “new look” reveals. This week at Assort Tokyo, we had four incredible couples stop by, each with a totally different vibe. Check out these gorgeous transformations! 1. Seeing Double: The Power of Pink 💖 First up, we had this duo who decided that one pop of color just wasn’t enough. They went for matching candy-pink hues that absolutely light up the room! There’s nothing more iconic than coordinating your hair color with your partner—it’s the ultimate style statement. 🌸 The Look: Vibrant, …

  • 🦋 From Flat to Flutter: Assort Tokyo’s Ultimate Butterfly Cut Guide

    5/01/2026

    If you’ve been scrolling through your feed lately, you’ve likely seen the 🦋 Butterfly Haircut 🦋 taking the beauty world by storm. It’s the perfect “best of both worlds” style—giving you the bouncy, voluminous drama of a short cut without sacrificing your long-term length. At Assort Tokyo, we’ve been seeing a massive surge in clients asking for this specific silhouette. Whether you’re looking to lighten up heavy strands or add some much-needed movement to a flat mane, here is why the butterfly cut is the ultimate Tokyo trend right now. What Exactly is the “Butterfly” Cut? Think of it as the more polished, sophisticated cousin of the 70s shag and the …

  • 🎀 Pink Dreams & Raccoon Beams at Assort Tokyo! 🎀

    4/26/2026

    Ever feel like your hair is stuck in “default mode”? That was the vibe before we started this total hair 180! We took a trip to Assort Tokyo to say goodbye to plain brown locks and hello to a look that is equal parts sweet and street. Check out this incredible double-process creative color transformation: ✨ The Glow-Up Breakdown The Base: We moved away from natural brown to a soft, multidimensional bubblegum pink. It’s bright, playful, and gives off major main-character energy! The Detail: The star of the show? Those iconic raccoon stripes (aka “scene stripes”) tucked into the fringe. This Y2K-inspired touch adds a edgy, graphic pop that makes …

  • Booking Made Easy: A Step-by-Step Guide to Secure Your Chair at Assort Tokyo

    4/25/2026

    Planning a fresh look at Assort International Hair Salon Tokyo? We’ve designed our booking system to be as seamless as your next haircut. To help you navigate the process, here is a step-by-step guide to securing your chair with one of our world-class stylists. 1. Start with Your Language Head over to our homepage and locate the booking section. We offer full support in both Japanese and English to ensure nothing gets lost in translation. Click the button for your preferred language to begin. 2. Customize Your Service Browse through our comprehensive service menu. Whether you are looking for a precision cut, vibrant color, or a specialized perm, simply check …

  • Tailored Texture: Find Your Perfect Match with Assort Tokyo’s Signature Line

    4/23/2026

    At Assort Tokyo, we believe in the philosophy of Juunin Toiro (十人十色)—ten people, ten colors. Everyone’s hair has a unique story, a specific texture, and a personal style. To honor that individuality, we’ve developed our own professional styling line designed to bridge the gap between salon-fresh hair and your daily routine. Whether you’re looking for a glass-like shine, effortless movement, or a perfectly piecey “lived-in” look, our Multi Oil and Multi Balm are the essential tools for the job. Here is everything you need to know about our trio of hair heroes. 1. Assort Multi Oil (LIGHT) The Weightless Shine Enhancer If you have fine hair, or if you simply …

  • Say Goodbye to Frizz: The Ultimate Guide to Japanese Straight Perms at Assort Tokyo

    4/19/2026

    Are you tired of battling humidity every morning? Dreaming of hair that stays sleek and glossy without hours of blow-drying and flat-ironing? At Assort Tokyo, we specialize in the art of the Japanese Straight Perm—a permanent hair straightening treatment that transforms even the most rebellious textures into smooth, manageable locks. Why Choose a Japanese Straight Perm? Unlike temporary keratin treatments that wash out over time, a Japanese Straight Perm (also known as thermal reconditioning) permanently alters the hair structure. ♦ Low Maintenance: Wake up with “ready-to-go” hair every single day. ♦ Weather-Proof: Say goodbye to frizz on rainy or humid Tokyo days. ♦ High Shine: The process seals the cuticle, …

  • From Hero to Icon: The Kamen Rider Transformation at Assort Tokyo

    4/18/2026

    When Japanese pop culture meets high-end hair design, the result is nothing short of legendary. At Assort Tokyo, we recently took a client on a journey from a classic, wavy brunette to a look that radiates main-character energy. This wasn’t just a routine “cut and color”—it was a calculated tribute to one of the most iconic figures in Tokusatsu history. ✨📽️ The Vision: The “Mizushima Hiro” Silhouette 🎞️✨ The foundation of any great look is the architecture. For this transformation, we looked to the mid-2000s style of actor Mizushima Hiro, specifically during his era portraying the legendary Souji Tendou. The Cut: We moved away from the heavy, uniform waves seen …

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