NEWS

The Calico Trend: Why Multi-Tonal Patchwork is Taking Over Assort Tokyo If you’ve been scrolling through your feed lately, you’ve likely noticed a shift away from seamless balayage toward something much more intentional, artistic, and—dare we say—a little bit wild. Enter: The Calico Hair Design. 🐈⚫⚪🟠 Inspired by the patchy, multi-colored coats of calico cats, this look is all about high-contrast color blocking. At Assort Tokyo, we’re taking this “patchwork” aesthetic and tailoring it to every hair length and texture. Whether you’re rocking a sharp wolf cut or long, flowing layers, here is how we’re bringing the calico vibe to life. 1. The Short & Spiky Edge For those with …

Move over, mullets—there’s a thinner, feistier player back in the game. Once the undisputed king of questionable 80s choices, the rat tail has been resurrected, refined, and completely reimagined at Assort Tokyo. We aren’t talking about your uncle’s dusty backyard braid anymore. This is high-fashion rebellion, and we’re seeing it pop up in ways that’ll make you do a double-take. Ready to join the tail-end of the trend? Here’s how we’re rocking it. 1. The OG: The Traditional Single Tail For the purists, the traditional single rat tail remains a powerful statement of “I do what I want.” Whether it’s a tight, singular braid at the nape or a sleek, …

Ready to turn heads with a hair color that’s as unique as you are? Forget simple highlights – the hottest trend in hair is the split-dye! From subtle transitions to high-contrast statements, rocking two vibrant shades is the ultimate way to express yourself. But this bold look requires more than just a trip to the salon. It’s an investment in your style and a commitment to careful maintenance. In this blog post, we’ll dive into the world of split-dye, explaining exactly why it’s trending, how your stylist creates the magic, and crucial tips to keep your colors looking freshly-dyed.     🔺The Rise of Dual-Toned Hair 🔺   The split-dye …

Spring has officially arrived in Tokyo, and while the cherry blossoms are pink, we’re feeling a different kind of floral inspiration this season. If you’ve been waiting for a sign to ditch the neutrals and embrace a bold, vivid look, this is it! We recently had the pleasure of transforming our lovely client’s hair from a brunette base with a complex pink color history into this electric, multidimensional violet masterpiece.   From Pink & Brown to Purple Perfection Transforming hair with previous color “baggage” (like stubborn pink pigments) requires a master touch. To achieve this level of clarity and saturation, our stylists performed a specialized Triple Process Color Service. What …

🚦 From the neon-soaked streets of Harajuku to the gritty runways of 90s London, there is one hair trend that consistently refuses to stay in the past: The Dip Dye. While other coloring techniques like balayage strive for “natural” and “sun-kissed,” the dip dye is its rebellious, cool-girl cousin. It’s a deliberate, high-contrast statement that says you aren’t afraid to play with color. Whether it’s a shocking cobalt blue or a sophisticated “tuxedo” black-and-silver, the dip dye remains a timeless staple in hair design.   💬 What Exactly Is a Dip Dye? 💬   In its purest form, a dip dye looks exactly like it sounds—as if you took the …

If you’ve been scrolling through your feed lately and felt a sudden craving for something sweet, you aren’t alone. The hair world is currently obsessed with a look that is as bold as it is nostalgic: Neapolitan Hair.   💗 Moving away from the ultra-blended, “natural” balayage of years past, Neapolitan hair is all about high-contrast, intentional ribbons of color. By combining a rich Chocolate base with creamy Vanilla blonde and a pop of Strawberry pink, this trend offers a sophisticated yet playful way to wear fantasy colors without losing the depth of a traditional brunette look.   💌 The Recipe: How to Achieve the Neapolitan Swirl       …

When we talk about “main character energy” in the salon, this is exactly what we mean. This stunning transformation—crafted by the talented stylists at Assort Tokyo—takes hair from a soft, lived-in vibe to a high-contrast, structural aesthetic that feels like a digital glitch in the best way possible.   ​Let’s dive into the journey from the “Before” to this refreshing, tech-inspired “After.”     ​The Vision: Plum Meets “Baja Blast” ​The inspiration for this palette was a mix of moody sophistication and nostalgic pop culture. We paired a deep, velvety plum purple with the iconic, electric teal of a Baja Blast.     ​Achieving this level of saturation and precision …

ASSORT TOKYO: The Neon Glow-Up | This Season’s “Highlighter” Hair Trend     If you’ve been walking through Omotesando or scrolling through your feed lately, you’ve probably noticed something: the muted tones of last year are making way for something a lot more electric. We’re calling it the “Highlighter” trend—vivid, unapologetic, neon shades that look like they’ve been pulled straight out of a Cyberpunk dream. At Assort Tokyo, we’re seeing a massive surge in requests for these high-visibility hues. From Acid Green to Atomic Orange, these colors aren’t just a choice—they are a statement. The Neon Palette: What’s Trending Now • Electric Acid Green: The ultimate “look at me” color. …

Forget the basic highlights of the past. If you’re looking for hair that looks expensive, effortless, and perfectly lived-in, balayage is the only way to go. It’s the art of hand-painting hair to create a custom glow that grows out beautifully (goodbye, monthly root touch-ups!). Whether you’re a “cool-girl blonde” or a “rich-dimension brunette,” we’ve broken down the top three looks that are currently breaking the internet. 1. 📀 The Dimensional Bronde 🧸 🤎 The Aesthetic: Effortless, rich, and “Quiet Luxury.” • 🕰️ The Process: This style uses a mix of warm honey and caramel tones hand-painted onto a dark chocolate base. The stylist focuses on the mid-lengths and ends, …

With St. Patrick’s Day just around the corner on March 17th, everyone is looking for a way to embrace the “luck of the Irish.” While a green carnation or a festive sweater is a classic choice, why not go a step further? At Assort Tokyo, we believe your hair is the ultimate canvas for self-expression. Green 🟢 is one of the most versatile colors in the spectrum—ranging from soft, ethereal pastels to deep, sophisticated emeralds. If you’re looking to celebrate in style (without looking like a cartoon character), here are our top green hair designs curated by our international stylists.     1. The “Emerald City” Highlights For those who …